About

It’s normal to do this in the third person (though I always thought it was a clear sign of disassociative disorder…):

Sajid Sadi is a PhD candidate at the Media Lab, as well as Chief Architect at Tikatok.com. He combines his background in computer science, extensive experience in electrical engineering, and longtime interest in human behavior to fuel both his research and work. His doctoral research focuses on objects that help people think about their actions and change their behavior based on subtle, ambient nudges delivered at the moment of action. As the world becomes richer in media, extrinsic forces have had ever-greater effects on individual decision-making. His work attempts to harness these same techniques and combine them with approaches from ambient and ubiquitous interfaces. Building upon the practical lessons of behavioral science, he is working to create a design philosophy that harnesses the unseen forces that drive our lives in order to create devices that support behaviors of our own choice and desire.

His professional work draws on his early research into simplifying interfaces for novice audiences, bringing the power of complex print layout software to children and parents, and allowing them to tell stories and become authors in a freeform yet scaffolded way. Before joining the Media Lab, he was involved in research into augmented and virtual reality at Columbia University, as well as validation and analysis techniques for functional near-infrared imaging at the University of Pennsylvania.